A catchy headline is essential to drawing the reader in to read your article, blog post or social media content. The right verbs and wordplay can add a sense of humour or urgency, and even a shocking statement can spark interest. Explore these top headlines to discover what makes them so effective, and learn how you can apply these features to your own writing.
News Headlines
Whether you’re reporting on the latest developments in politics or on the most exciting new technologies, a well-crafted headline is essential to grabbing your audience’s attention. News headlines are often written in AP style, which is concise and widely recognised across journalism, and they should be clearly informative. Avoid using words like ‘to’ or ‘has’ to describe an action, as these can be misleading and may not always fit the tone of your article.
Blog headlines are a little less formal, but they should still be clear and informative. Many bloggers use headlines to entice readers to click through, and they can also be used to help search engines find their articles. When creating a blog headline, it’s important to consider the inverted pyramid structure, where the most important information comes first and all other details are added at the bottom of the article. This ensures that readers will understand the main point of your story, even if they haven’t read the whole piece.
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