A summit meeting is a gathering of leaders in business, government, and academia who discuss important topics, such as emerging technologies, current affairs, and strategies for success. These meetings often feature presentations by influential speakers, and they can take place in person or online.
When planning a summit, the key is to focus the content on your audience’s interests and goals. This will ensure that attendees connect with your speakers and your content, which can lead to future interactions. To help you create a relevant agenda, consider working with an expert to identify the most interesting questions and trends in your industry. You can also use tools like Answer The Public or Also Asked to find questions that people are asking about your topic.
Once you’ve outlined your agenda, decide how long you want your summit to last. For example, if your goal is to build an email list or convert leads into customers, a shorter summit might be sufficient. However, if you’re looking to establish credibility and trust with your audience, it might be best to go for a longer event that gives participants time to engage with your content and each other.
To ensure that presentations are focused on the meeting’s objectives, it’s helpful to assign an editor for each speaker. This might be a staff member from HR or corporate communications, or it may be a third-party speechwriter. The editor should be able to communicate with speakers to provide feedback and to ensure that their presentations all tie together.
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